WHY CEPA?
Join more than 8,000 advisors who have earned their Certified Exit Planning Advisor (CEPA®) designation and mastered the Value Acceleration Methodology™. This proven approach empowers advisors to lead business succession planning conversations that help owners identify risks, strengthen operations, and ensure a smooth transition to the next generation of leadership.
Through CEPA, advisors learn how to align an owner’s business, personal, and financial goals, creating continuity and long-term success for both the business and its stakeholders.
Stand Out from the Competition
Differentiate yourself by guiding business owners through comprehensive succession and continuity planning that connects their professional and personal goals.
Provide Extraordinary Value
Help owners build transferable business value and prepare for a seamless succession by applying the Value Acceleration Methodology in your advisory process.
Expand your network and reach more succession-focused business owners through the extensive CEPA community of professional advisors and referral partners.
Download the CEPA Brochure!
NATIONALLY APPROVED EXIT PLANNING DESIGNATION
WHAT YOU'LL GET WITH THE CEPA PROGRAM




Beyond CEPA:
CEPA Program:
One Year of Credentialed Plus:
Pre-CEPA Onboarding Session:
The Beyond CEPA program offers a clear professional growth path within the Exit Planning Institute community. It empowers advisors to advance their expertise in succession and continuity planning, refine their strategic approach, and strengthen their role as trusted succession advisors.
The CEPA Program is a five-day online course that teaches advisors how to lead effective business succession planning engagements using the Value Acceleration Methodology. Learn from industry experts, connect with peers, and prepare for the CEPA exam included with enrollment.
Register for CEPA and receive one full year of Credentialed Plus Membership. This includes access to various marketing and informational tools like professional development opportunities, a content portal, CEPA ThinkTanks, networking groups, and more.
ADVISORS WHO HAVE TRANSFORMED THEIR PRACTICE
"I have worked to integrate different CEPA principles into my own company that have helped to move the needle internally. I have also worked to expand my network of professionals to team up with and refer with in the future. The CEPA is a differentiator for me in my area of practice, which has already opened up some new opportunities."
Matthew R. Barrette
Senior Financial Consultant at Market Square Advisors
"An instrumental tool I use when working with business owners."
The CEPA program continues to be an instrumental tool I use when working with business owners. It has been an honor to educate as a faculty member and meet the new CEPA graduates. Our advisors continue to integrate the foundation of the Exit Planning Institute into our conversations with clients.
Justin Goodbread
CFP®, CEPA®, CVGA®
CSO of WealthSource Partners, LLC.
"Intuitive, concise, and helpful."
As a former institutional investor and equity research analyst, I found the Value Acceleration Methodology intuitive, concise, and helpful. It is a great distillation of value enhancers for almost any business. What I took the most out of though, was the team nature of providing services and how to best help on the personal side.
Erin Niehause
CEPA®, CFP®
Vice President, Private Banking JPMorgan
"Useful and engaging"
The CEPA credentialing program is by far the most useful and engaging content I’ve studied of any credential.
Michael Sheppard
CFP®, CPFA, CEPA®
Group Vice President at Thrivent
"CEPA gave me a better vocabulary to use with business owners"
I have been doing exit planning since 2006 but did not call it Exit Planning at the time. CEPA gave me a better vocabulary to use with Business Owners to have more in-depth conversations. It also gave me a framework and process to talk through with Owners. My conversations went from messy to more succinct by going through the CEPA program.
Andrew "Drew" McLaughlin
Financial Advisor at UBS Private Wealth Management
TOP REASONS FOR EARNING CEPA
Expanding Their Expertise
Enhancing Client Engagements
Professional Growth

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